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Product packaging as tool to demand a price premium: Does packaging enhance consumers¿ value perception to justify a price premium
Christoph Breetz
Anchor Academic Publishing
, 03.04.2014, TaschenbuchISBN: 9783954892327
Neuware
Product packaging as tool to demand a price premium: Does packaging enhance consumers value perception to justify a price premium
Christoph Breetz
Anchor Academic Publishing
, 2014, Kartoniert / BroschiertISBN: 9783954892327
Neuware